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Bad Internet Marketing Strategies And Why You Should Avoid Them

Posted by on Sep 19, 2016 in Business World, Marketing News, Rules And Regulations |

Almost everything is online nowadays. Therefore, it is no wonder that advertizing and promoting on the Internet is one of the main marketing strategies of the modern age.

There are plenty of Internet marketing strategies, and many of them are successful. However, in this article, we will focus on bad strategies which you need to avoid if you want to successfully promote online.

How bad strategies can influence your business

 

Advertising online may not be as easy as it sounds. There are many unsuccessful online advertising strategies which can drive the customers away and cause more harm than benefit. They can irritate your customers and cause them to have a bad impression about your company.

 

Some of the strategies can even be offensive or overly aggressive. On the other hand, some strategies simply do not work and that will not have the effect on the viewers whatsoever. These are some of the strategies you need to avoid.

Fake testimonials, comments and forum posts

 

You would be surprised how many companies pay people to write comments, testimonials, and forum posts, or even record a video testimonial praising a certain service or product. There are many companies with such testimonials published on their websites.

This technique needs to be avoided because not only it is insincere and deceiving, but it has also become quite obvious when the comments, posts, and testimonials are fake – and it achieves the opposite of what you wanted.

Omitting social networks or using them in a wrong way

 

Advertizing on social networks is a very powerful tool for promoting your business, no matter what kind of products or services you offer. By omitting social networks, you may not reach many potential customers. On the other hand, once you start to sing social networks for promotion, it is important to use them properly.

This means that the information should be relevant and up to date, that your social page should be active, and that you should by no means use the social networks the same way you would use them for personal purposes.

Omitting Search Engine Optimization

 

Search engine optimization or simply SEO is one of the key aspects of successful online promoting. Creating optimal SEO content will help your website get ranked high on search engine results page, which is a way of getting more followers, readers, and potential customers.

 

Sending emails without permission – even though mailing lists are a popular way of notifying customers about the news and offers on your website, you should never do it without permission. This means that you should create a sign-up form on your website, where the visitors can enter their email,

if they want to receive a newsletter from you.Buying mailing lists and sending emails to the users who did not register can be counterproductive. Also, when sending emails, even to your subscribers, you should not overdo it, because it can be annoying and thus counterproductive.

Forgetting about mobile

 

Not only that everyone is online nowadays, but many people access the Internet on their mobile devices. Therefore, when developing the online marketing strategy, you should take mobile into consideration as well, because it is a way of reaching plenty of new website visitors and potential customers. Explore all the options you have for mobile advertizing and make sure to implement some of them to reach a wide audience.

 

How To Start Your Own Marketing Company Without A Fuss!

Posted by on Sep 19, 2016 in Marketing News, Useful Information |

Many reasons will convince you that starting your marketing company is a good idea. There are many ways in which it can help you plan out the rest of your life and give you the career you have always wanted. That being said, many people don’t know where to start when they decide to open up the marketing company.

It may sound like a ambitious thing to do and I complicated thing to do. In this article today we will provide you with some guidelines that will help you start your marketing company from scratch and make room for yourself in the market business world.

 

Learn More About Marketing

 

The first thing you should know before starting your marketing company is that if you are going to work in any area, or if you are going to start your company in any career you should know what that is all about.

In other words, it is advisable that you know something about marketing before you start.

Practice Makes It Perfect

 

If you do not have any previous knowledge in marketing, then you should get some. It will also help if you have had some experience working in various aspects of marketing before you start your company. In other words, if you have been a part of the marketing company before you are more likely to know how the entire approach that works and what should and shouldn’t be done in certain situations.

Rules And Regulations

 

In addition to that, it is also advisable that you look into different rules and regulation you need to obey in order to start your marketing company. There will certainly be a lot of things you will not know how to, but it is essential that you keep yourself informed. In addition to that, you can also hire someone to help you with this and look for an account and a lawyer will give you some guidelines where to start.

Accountant And Lawyer

 

Find the right accountant should not be difficult, all you have to do is find someone you know that already have experience in working for a marketing company, that way you are ensuring that they know what they do. In addition to that, when looking for the right lawyer all will help you out with people work and any legal questions you might have, you should also talk to them and ask them whether they have experience in this area in particular.

 

In addition to that, if you happen to come across with an accountant or a lawyer that do not have any previous experience, but show enthusiasm and knowledge do not be afraid to hire them. It is more than likely that if you give them a chance,

they will provide you with much better results than someone who has much more experience but fails to give you their time of the day. In that respect, you should be very careful people you choose as you associates when starting your marketing company.