Almost everything is online nowadays. Therefore, it is no wonder that advertizing and promoting on the Internet is one of the main marketing strategies of the modern age.
There are plenty of Internet marketing strategies, and many of them are successful. However, in this article, we will focus on bad strategies which you need to avoid if you want to successfully promote online.
How bad strategies can influence your business
Advertising online may not be as easy as it sounds. There are many unsuccessful online advertising strategies which can drive the customers away and cause more harm than benefit. They can irritate your customers and cause them to have a bad impression about your company.
Some of the strategies can even be offensive or overly aggressive. On the other hand, some strategies simply do not work and that will not have the effect on the viewers whatsoever. These are some of the strategies you need to avoid.
Fake testimonials, comments and forum posts
You would be surprised how many companies pay people to write comments, testimonials, and forum posts, or even record a video testimonial praising a certain service or product. There are many companies with such testimonials published on their websites.
This technique needs to be avoided because not only it is insincere and deceiving, but it has also become quite obvious when the comments, posts, and testimonials are fake – and it achieves the opposite of what you wanted.
Omitting social networks or using them in a wrong way
Advertizing on social networks is a very powerful tool for promoting your business, no matter what kind of products or services you offer. By omitting social networks, you may not reach many potential customers. On the other hand, once you start to sing social networks for promotion, it is important to use them properly.
This means that the information should be relevant and up to date, that your social page should be active, and that you should by no means use the social networks the same way you would use them for personal purposes.
Omitting Search Engine Optimization
Search engine optimization or simply SEO is one of the key aspects of successful online promoting. Creating optimal SEO content will help your website get ranked high on search engine results page, which is a way of getting more followers, readers, and potential customers.
Sending emails without permission – even though mailing lists are a popular way of notifying customers about the news and offers on your website, you should never do it without permission. This means that you should create a sign-up form on your website, where the visitors can enter their email,
if they want to receive a newsletter from you.Buying mailing lists and sending emails to the users who did not register can be counterproductive. Also, when sending emails, even to your subscribers, you should not overdo it, because it can be annoying and thus counterproductive.
Forgetting about mobile
Not only that everyone is online nowadays, but many people access the Internet on their mobile devices. Therefore, when developing the online marketing strategy, you should take mobile into consideration as well, because it is a way of reaching plenty of new website visitors and potential customers. Explore all the options you have for mobile advertizing and make sure to implement some of them to reach a wide audience.